Francisco “Kit” Sarmiento Tatad (born October 4, 1939) is a Filipino journalist and politician best known for having served as Minister of Public Information under President Ferdinand Marcos from 1969 to 1980, and for serving as a Senator of the Philippines from 1992 to 2001. He is also prominent for pretending to be an attorney and giving out his opinions on legal controversies such as the reproductive health (RH) law, for which he appeared as the oppositors' counsel before the Supreme Court, and the impeachment proceedings involving ousted chief justice Renato Corona.From Wikipedia
The purpose of reprinting these tactics is to recognize just how universally applicable they are and to draw parallels to current forms of persuasion.
PRINCIPLE 1: PROPAGANDISTS MUST HAVE ACCESS TO INTELLIGENCE CONCERNING EVENTS AND PUBLIC OPINION
PRINCIPLE 2: PROPAGANDA MUST BE PLANNED AND EXECUTED BY ONLY ONE AUTHORITY
PRINCIPLE 3: THE PROPAGANDA CONSEQUENCES OF AN ACTION MUST BE CONSIDERED IN PLANNING THAT ACTION
PRINCIPLE 4: PROPAGANDA MUST AFFECT THE ENEMY’S POLICY AND ACTION
PRINCIPLE 5: DECLASSIFIED, OPERATIONAL INFORMATION MUST BE AVAILABLE TO IMPLEMENT A PROPAGANDA CAMPAIGN
PRINCIPLE 6: TO BE PERCEIVED, PROPAGANDA MUST EVOKE THE INTEREST OF AN AUDIENCE AND MUST BE TRANSMITTED THROUGH AN ATTENTION-GETTING COMMUNICATIONS MEDIUM
PRINCIPLE 7: CREDIBILITY ALONE MUST DETERMINE WHETHER PROPAGANDA OUTPUT SHOULD BE TRUE OR FALSE
PRINCIPLE 8: THE PURPOSE, CONTENT, AND EFFECTIVENESS OF ENEMY PROPAGANDA; THE STRENGTH AND EFFECTS OF AN EXPOSE; AND THE NATURE OF CURRENT PROPAGANDA CAMPAIGNS DETERMINE WHETHER ENEMY PROPAGANDA SHOULD BE IGNORED OR REFUTED
PRINCIPLE 9: CREDIBILITY, INTELLIGENCE, AND THE POSSIBLE EFFECTS OF COMMUNICATING DETERMINE WHETHER PROPAGANDA MATERIALS SHOULD BE CENSORED
PRINCIPLE 10: MATERIAL FROM ENEMY PROPAGANDA MAY BE UTILIZED IN OPERATIONS WHEN IT HELPS DIMINISH THAT ENEMY’S PRESTIGE OR LENDS SUPPORT TO THE PROPAGANDIST’S OWN OBJECTIVE
PRINCIPLE 11: BLACK RATHER THAN WHITE PROPAGANDA MUST BE EMPLOYED WHEN THE LATTER IS LESS CREDIBLE OR PRODUCES UNDESIRABLE EFFECTS
PRINCIPLE 12: PROPAGANDA MAY BE FACILITATED BY LEADERS WITH PRESTIGE
PRINCIPLE 13: PROPAGANDA MUST BE CAREFULLY TIMED
PRINCIPLE 14: PROPAGANDA MUST LABEL EVENTS AND PEOPLE WITH DISTINCTIVE PHRASES OR SLOGANS
PRINCIPLE 15: PROPAGANDA TO THE HOME FRONT MUST PREVENT THE RAISING OF FALSE HOPES WHICH CAN BE BLASTED BY FUTURE EVENTS
PRINCIPLE 16: PROPAGANDA TO THE HOME FRONT MUST CREATE AN OPTIMUM ANXIETY LEVEL
PRINCIPLE 17: PROPAGANDA TO THE HOME FRONT MUST DIMINISH THE IMPACT OF FRUSTRATION
PRINCIPLE 18: PROPAGANDA MUST FACILITATE THE DISPLACEMENT OF AGGRESSION BY SPECIFYING THE TARGETS FOR HATRED
"Our people were thankful for (martial law) for the positive image of the Philippines worldwide.And the emergence of a tourism industry, the cleaner streets." Bongbong Marcos
PRINCIPLE 19: PROPAGANDA CANNOT IMMEDIATELY AFFECT STRONG COUNTER-TENDENCIES; INSTEAD IT MUST OFFER SOME FORM OF ACTION OR DIVERSION, OR BOTH
The BIG LIE
"If you repeat a lie often enough, it becomes the truth." Goebbels
Propaganda must be planned and executed by only one authority.
a. It must issue all the propaganda directives.
b. It must explain propaganda directives to important officials and maintain their morale.
c. It must oversee other agencies' activities which have propaganda consequences
Their Propaganda Principles
Propaganda must be carefully timed.
a. The communication must reach the audience ahead of competing propaganda.
b. A propaganda campaign must begin at the optimum moment
c. A propaganda theme must be repeated, but not beyond some point of diminishing effectiveness
Tatad insists on PNoy-Janet meetingSeptember 19, 2013 | Politics & Government
By Leslie Ann Aquino
Manila, Philippines — Former senator Francisco “Kit” Tatad asked Malacañang (Tuesday) September 17 to tell the truth on whether or not businesswoman Janet-Lim Napoles met with President Aquino hours before she surrendered.
“Why didn’t they deny that Napoles was there that day and met with Aquino? Why not answer the basic question in the issue? Did Aquino met with Napoles or not?” he said in a forum in Manila. “What the people need is the truth,” he added.
Earlier, Tatad cited a supposed “reliable source” who told him that Napoles, the alleged brains in the P10-billion “pork barrel” scam, went to the Palace in the morning of August 28 for a closed-door conversation with the President, Presidential Spokesman Edwin Lacierda, and Interior and Local Government Secretary Mar Roxas.
To recall, Napoles surrendered to Aquino in Malacañang on that same evening.
Malacañang, however, denied Tatad’s story and branded it as “pure fiction.”
The Palace even released the official working schedule of the President on that day to belie Tatad’s claim.
Tatad’s response: “I hope I am the one wrong here because it will cause no harm to our people. Because if they are the ones wrong, it would definitely cause hurt to our people.”
Malacanang released this photo on August 28, 2013, showing President Aquino in Pasay City hours before the announced surrender of Janet Lim Napoles. (Photo by Ryan Lim/Malacanang Photo Bureau)
"The claim of Marcos-era Public Information Minister and former senator Francisco 'Kit' Tatad that the President spent several hours in 'closed-door conversations' with Janet Lim Napoles on Wednesday, August 28, 2013, is pure fiction," the Office of the Presidential Spokesperson said in a statement released Monday.
Contrary to the claim of the former senator, the Office of the Press Secretary said President Aquino attended the 8th East Asia Conference on Competition Law and Policy at Sofitel Philippine Plaza in Pasay City at 10 a.m. and the 27th Apolinario Mabini Awarding Ceremony at the Malacanang Palace's Heroes Hall at 1:30 p.m.
"The storyline pushed by Tatad is an obvious fabrication. The President was at two high-profile events at 10:00 a.m. and 1:30 p.m. with hundreds of attendees. At both events the President also delivered speeches, the videos of which are now collectively embedded on the President's Day page for August 28, 2013," the OPS said in response to the senator's Manila Standard Today "First Things First" column on September 16.
The former senator claimed that Napoles arrived at Malacañang Palace at 10:27 a.m., accompanied by Presidential spokesperson Edwin Lacierda.
He said Napoles remained in a room for the next six hours, meeting behind closed doors with the President, Secretary of the Interior and Local Government Mar Roxas, and Lacierda.
Other cabinet members who supposedly joined the meeting were Cabinet Secretary Rene Almendras, Secretary of Budget and Management Florencio Abad, and Executive Secretary Paquito Ochoa.
"Secretary Abad denies having gone to the Palace at all on that day. He was at his office from 12:15 p.m. until having to leave for a 3:00 p.m. meeting in Quezon City and from 6:00 to 7:00 p.m. was at the DILG to meet with some organizers and attendees of the One Million People March," the OPS statement said.
"This administration believes in truthful and transparent reportage, which the former Marcos-appointee may not be accustomed to," the OPS said.
The OPS also released anew the President’s official working schedule for August 28. After attending the 8th East Asia Conference on Competition Law and Policy and the 27th Apolinario Mabini Awarding Ceremony, the President had a meeting with Ochoa and the officials of the Department of Budget and Management and the Department of Finance at the Malacanang Palace's Study Conference Room at 3 p.m. before heading to a meeting with the Secretary of Transportation and Communications (SOTC), among others also at the Study Conference Room.